BRAND EXPERIENCE
Managed media and PR campaigns for select consumer brand initiatives and special events that resulted in robust media coverage and positive sales.
Delivered strategic communications council, in conjunction with key partners, to bolster its leadership development and corporate reputation.
Led corporate and government affairs communications that influenced industry standards and U.S. federal legislation favorable for consumers.
Developed content across digital and social media channels to drive consumer awareness and excitement for the brand and product features.
Worked with The White House and First Lady Michelle Obama to generate media and public awareness of her “Let’s Move!” initiative via the USTA.
Built issue and change management communications to advance its subsidiary's growth opportunities and employee initiatives.
Constructed marketing communication strategy for the relaunch of the Spanish-language network, which increased viewership of on-air content.
Produced PR and media relations strategies that drove global consumer and sponsorship support for the event and U.S. professional tennis.
Created digital and social media campaigns that enabled more than 13K agents throughout the U.S. to develop substantial growth opportunities.
